Why Goldberg exists.

Our founder started as administrative staff in healthcare: answering phones, chasing faxes, booking patients and keying the same details into three different systems.

Automating one of those jobs was the turning point. A task that ate the morning ran itself, and the hours went back to the people the clinic exists for. That was the moment our founder fell in love with automation.

Administrative inefficiency is everywhere, and it is measurable. Every business has hours that disappear into copying, chasing and re-keying, and every one of those hours can be counted.

In healthcare, a recovered hour is not a cost saving. It becomes expanded care: more patients seen, shorter waits, staff who get to do the work they trained for. The same logic holds in every industry we serve.

That is why our work began in Healthcare, why Operations & Automation sits at the centre of the firm, and why we built Patient Access & Back-office Automation in-house to show what it looks like.

A 12-minute administrative workflow reduced to 90 seconds, removing 14,000+ staff hours a year.For a multi-specialist pediatric clinic.

Every engagement is under NDA from the first call. We never show, name or describe a client project, so the proof on this site is aggregate: median outcomes across our projects, and anonymous results.

The software you see on this site is our own, built in-house on sample data. References are available during diligence.