Goldberg Consulting

Chapter 04 / 05

Content

Content that compounds into pipeline.

An organic content engine and lead magnets that keep bringing buyers back.

winning-ad production rate
2–3×
lower creative cost
50–80%

SystemsRevenue SystemPaid Growth Engine

What we build

We build an organic content engine around the questions your buyers already ask: articles, guides, video and the lead magnets that turn readers into conversations.

Every piece links to the pages that sell, so content compounds into pipeline instead of sitting in a blog nobody reads.

In this chapter

  1. 04.1A content plan built from real buyer questions
  2. 04.2Articles, guides and playbooks
  3. 04.3Short-form video and creative for paid
  4. 04.4Lead magnets and the emails that follow them
  5. 04.5Review and reputation programs
  6. 04.6Reporting on the pipeline content creates

Outcomes

Our content engines raise the rate of winning ads 2–3× at 50–80% lower creative cost, and testing moves 2× faster. Organic search grows 100–300% and review acquisition rises 2–4× .

Median outcomes across 55 projects since 2021. Ranges are medians, not guarantees. How we keep client work private

Systems we build with it

  1. Revenue system

    From the first enquiry to the paid invoice, in one place.

    Leads are scored and routed the moment they land, estimates go out for signature, invoices raise themselves and every dollar traces back to its source.

    Replaces form emails in an inbox, a CRM nobody updates, estimates in a document, attribution in a spreadsheet.

    In-house build · sample data

  2. Paid growth engine

    Scale spend, keep the return.

    Creative production, testing and spend control that hold the return as budgets grow.

    Replaces ad accounts run on guesswork and creative made one asset at a time.

    In-house build · sample data

Who it is for

We run content engines for CPG & Ecommerce, Restaurants, Hotels & Hospitality and Local Businesses.

Content programs built to CASL, PIPEDA and WCAG 2.2 AA.

We build it with your team, run it with you, then hand it over or stay on as your partner. How we work

See what this would look like in your business.

One call with the people who would build it. We map where the work leaks and what to build first.

Book a callScore your business

Systems built to SOC 2, ISO 27001 and PIPEDA/PHIPA controls.