Copy the messages, fill in the brackets, then save them as quick replies on each channel.
The rule
Every enquiry gets a first reply within [1] minute in opening hours, and by [time] the next morning outside them.
Every reply ends with one next step: a booking link or a call back at a named time.
Owned by [manager]. Updated whenever prices, services or hours change.
First reply by channel
Call back: "Hi [name], it's [your name] from [business]. You called about [service]. I can book you in now, or text you a link. Which is easier?"
Instagram DM: "Hi [name], thanks for the message. [Answer in one line.] You can book here: [link]. Or tell me a day that suits and I'll find a time."
Google message: "Hi, thanks for getting in touch with [business]. [Answer in one line.] Book online at [link], or reply with a good time to call."
Web form: "Hi [name], thanks for your enquiry about [service]. [Answer in one line.] Here is the link to book: [link]. I'll call you at [time] if that's easier."
Missed-call text: "Hi, this is [business]. Sorry we missed your call. Book here: [link], or reply and we'll call you back within [15] minutes."
Booking-link version
"Here is the link for [service] with [staff name]: [link]. The next free times are [day, time] and [day, time]."
Use it when the person already knows what they want. Name two real times so they do not have to search.
Price question
"[Service] is [price], and takes about [time]. [What it includes in one line.] Would you like me to book you in? [link]"
If the price depends on the job: "It usually runs from [price] to [price], depending on [what changes it]. A [consultation or quick look] tells us exactly. Can I book that for you?"
Always give a number or a range. "It depends" on its own loses the booking.
Just browsing
"No problem at all. Here is our menu and prices: [link]. If you want to try us, [first-visit offer or the easiest service to start with] is a good place to start."
Follow up once, [2] days later: "Hi [name], just checking if you had any questions about [service]. Happy to help." Then stop.
Follow-up if they go quiet
Same day: "Hi [name], I can still hold [time] on [day] for you. Want me to book it?"
[2] days later: "Hi [name], just checking in. Here is the link if you want to book: [link]."
After that, close the enquiry. Two follow-ups, no more.