Tool · For DTC and e-commerce brands
What a campaign really earns
Put in your own numbers. The result is an estimate, not a quote.
The model: net revenue is platform revenue less your discount. Take off product cost, fulfilment per order (revenue divided by order value), refunds on returns, then the ad spend. What is left is contribution. Estimate. Uses your own numbers, not a borrowed statistic. Platforms often over-credit themselves, so the real revenue may be lower. Returns are treated as full refunds with the product and shipping already spent.
Revenue up, cash down. Here is why. Read how it works.
Is a 4x ROAS good? Read the answer.
Keep reading
- BreakdownRevenue up, cash down
- PlaybookJudge every campaign by what it earns, not what it books
- AnswerIs a 4x ROAS good?
Part of our Growth & Revenue work for CPG & Ecommerce, built as Paid Growth Engine.
Want spend judged on what it earns?
Book a call. We will look at your campaigns and your numbers with you.
Book a callScore your business
Systems built to SOC 2, ISO 27001 and PIPEDA/PHIPA controls.