Copy the agenda, the sheet and the log, then fill in the brackets.
Purpose
Decide where spend, stock and attention go next week, from one set of numbers that every team agrees with.
Held every [Monday] at [time], for [45] minutes. Chaired by [name or role].
Who comes
Marketing: [name]. Brings spend, contribution by campaign and new-customer numbers.
Finance: [name]. Brings cash, margin and refunds.
Operations: [name]. Brings stock cover, open orders and fulfilment problems.
Support: [name]. Brings the top ticket reasons and return reasons.
Agenda
1. Last week's decisions: done, not done, and what happened. [10] minutes.
2. The sheet: anything past a threshold. [15] minutes.
3. Spend: what to cut, what to add, which products to pause. [10] minutes.
4. Stock: what to reorder, expedite or clear. [5] minutes.
5. Decisions read back, each with an owner and a date. [5] minutes.
The metric sheet
Revenue, contribution and contribution margin, this week and last.
Ad spend, ROAS and contribution by campaign. Flag any campaign below [contribution threshold].
New customers, CAC and first-order contribution, by channel.
Repeat customers and 90-day value by acquisition month.
Cash in the bank, stock on order and refunds paid.
Days of stock left for your top [10] products. Flag any below [lead time plus safety days].
Return rate and refund rate by product. Flag any above [threshold].
Support tickets by reason. Flag any reason up more than [%] on last week.
Decisions log
Date. Decision. Owner. Check date. Result.
Example line: [date]. Pause ads on [product], [days] of stock left. [Marketing lead]. [date]. [result].
Every decision is checked at the next meeting. Nothing leaves the log until its result is written in.
Rules
One sheet, one source. Nobody brings their own version of a number.
No spend increase on a product with less than [days] of stock or contribution below [%].
If the sheet is not ready by [time], the meeting still happens and the gap goes in the log.