Goldberg Consulting

Tool · For hotels

What an OTA booking really earns

Put in your own numbers. The result is an estimate, not a quote.

Filled in with typical numbers for an independent hotel. Change any of them, especially your commission and direct cost.

What each booking earns shows here.

The model: an OTA night keeps its rate less commission. A direct night keeps its rate less what it cost to win, such as card fees and marketing. Moving 10 points of share moves that many nights from one to the other. Estimate. Uses your own numbers, not a borrowed statistic. Assumes the moved nights would still sell, just through your own channel.

Direct booking or OTA: which earns more? Read the answer.

Forecast before you schedule. Read the playbook.

Want more of your rooms booked direct?

Book a call. We will look at your channels and your numbers with you.

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