For local businesses
Getting found on the map, answering every enquiry and turning calls into bookings.
Breakdowns
A book that fills itself
Breakdown. How a beauty salon and spa moved every enquiry into one queue, booked by real capacity, filled cancellations from a standby list and rebooked clients before they walked out.
Tools
What missed calls and slow replies cost you
Tool. Six numbers in: the clients missed calls and slow replies cost you a year, and what they would have spent.
What empty chair hours cost you
Tool. Five numbers in: the empty hours on your book a year, what they could have earned, and what each 10 points of utilisation is worth.
Playbooks
Every enquiry gets a real answer within a minute
Playbook. One queue for every channel, and six steps that answer each enquiry fast and turn it into a booking. An owner for each. Start it on Monday.
Answers
How fast should a local business reply to an enquiry?
Answer. Within a minute for the first reply, in opening hours. It does not have to be the whole answer, but it has to be real and end with a way to book.
How do you get clients to rebook?
Answer. Offer the next visit before they pay, with a real date. Follow up with the ones who did not book, timed to when the service is really due.
How do you fill last-minute cancellations?
Answer. Keep a standby list, offer the slot to it in a fixed order the moment it frees up, then to clients who are due soon. Decide the order before it happens.
What should a no-show policy say?
Answer. When clients must cancel by, what happens if they do not, which services need a card or deposit, how you remind them, and what staff can waive. Short, clear, and sent before the visit.
How many clients do you lose without noticing?
Answer. More than most owners think: enquiries nobody answered, clients who never rebooked, and regulars who drifted off. You can count each one in a week.
Templates
Enquiry reply messages
Template. First replies for calls, DMs, Google messages, web forms and missed calls, plus answers to price questions and "just browsing". Copy them and put in your own details.
Rebooking script
Template. What to say at checkout to book the next visit, the follow-up for clients who left without one, and the messages for clients who have gone quiet. Copy it and set your own timings.
Rather have it built?
Book a call. We will look at your back office with you.
Book a callScore your business
Systems built to SOC 2, ISO 27001 and PIPEDA/PHIPA controls.